Craig Heineman

Craig Heineman currently serves as Director of Marketing for Keen's Buildings, where he leads comprehensive marketing strategy for a premier modular buildings manufacturer, while continuing his role as CEO and Owner of Integrated CXO & Integrated Growth Partners. With over two decades of experience in business strategy, operations, and revenue acceleration, Craig specializes in transforming organizations into high-growth enterprises and developing data-driven marketing strategies that deliver measurable results. His expertise spans brand positioning, integrated marketing, performance metrics, forecasting, business development, and M&A strategy, with particular focus on manufacturing, construction, healthcare, SaaS, eCommerce, and medtech sectors.

Throughout his career, Craig has delivered exceptional results across diverse industries and company stages. As Director of Marketing at Sklar Corporation, he increased brand recognition and online presence by 225x while nearly doubling revenue over seven years for a 125-year-old company. At C&S Instruments, which he co-founded, Craig competed against Fortune 10 companies to become the 3rd largest distributor of German instruments within three years. His strategic initiatives have generated millions in revenue growth for clients, with documented success in increasing profits through pricing strategy optimization and implementing operational improvements.

Craig's leadership philosophy centers on data-driven decision-making, organizational transformation, and building high-performing teams. He believes in fostering transparent company cultures with elevated expectations, implementing change management that gains buy-in from all stakeholders, and utilizing business intelligence to drive continuous improvement. Craig is passionate about mentoring leaders and developing talent, having successfully recruited and managed teams of up to 40 employees across multiple functional areas.

Beyond his executive roles, Craig actively contributes to the entrepreneurial ecosystem through strategic advisory work and peer leadership. He served as an Advisor for ITG Private Equity Group, conducting due diligence and market analysis for B2B SaaS, eCommerce, and sustainability investments. Craig completed the Small Business Executive Program at FSU's Jim Moran Institute for Global Entrepreneurship and participated in their CEO Peer to Peer Group from 2018 to 2022. His cross-functional expertise includes organizational restructuring, change management, integrated marketing automation, CRM implementation, sales operations, and both B2B and D2C business development strategies.